Search Marketing

Long Island SEO, SEO Long IslandWant your company name and website to appear at the very top of search results? This prime real-estate is the domain of Search Marketing, paid advertisements displayed at the top and side of most search engine result pages (SERPS). Search Marketing focuses on Pay Per Click (PPC) campaigns and is the most popular form of internet advertising. Strategically displayed advertisements on search engines and social media websites draw in huge numbers of potential clients. There are a lot of websites competing for this prime placement, and success depends upon experience.

SEOptimization.Pro is the expert source for development, management and placement of PPC advertising. We utilize proven methods to deliver targeted advertising direct to the demographic of your choice. We can stretch your online marketing budget through careful management of your Search Marketing campaigns and produce significant leads to your website.

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may contact you about your SEM/PPC development needs.

Keyword Research For SEM

We approach Keyword Research for PPC and Search Marketing differently than for SEO. This is an important distinction that provides dramatically different results. Keyword Research for Search Marketing focuses on PPC competition and develops a marketing stratagem specifically designed to highlight your website on the right searches. It is the goal of SEOptimization.Pro to deliver a high ROI, driving more traffic to your site for less money. Why waste your PPC campaign dollars on clicks that don’t have much hope of converting? Let SEOptimization.Pro direct your Search Marketing to the right audience.


Competitive Analysis For SEM

Taking the keywords research phase one step further, SEOptimization.Pro has developed unique tools to compare your focused keyword list to those of your competitors. Whether targeting a geographic area (such as competitors in your town, county or state), an area of focus (competitors in the field of toy design for instance), or specific competitors that you wish to outrank in paid search results, we analyze and modify your focused list to directly compete with your business rivals.


Sponsored Search Ads

Advertisers typically bid on keyword phrases relevant to their target market in order to have successful search marketing campaigns. Competition is fierce and premium prices are paid for sponsored links. Not knowing how this process works, and how to compete in the auction marketplace, can have disastrous results on the marketing department’s bottom line. We here at SEOptimization.Pro are truly professionals when it comes to stretching the marketing dollar. We can deliver more competitive keywords, at lower prices, and focus your campaign on your target demographic.


Contextual Advertising

Contextual advertising systems scan websites for keywords and deliver advertising results based on what the user is viewing. For example, if the user is viewing a website pertaining to sports and that website uses contextual advertising, the user may see advertisements for sports-related companies, such as memorabilia dealers or ticket sellers. Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's query. Advertisers love contextual advertising because it hones in on the target demographic. Let SEOptimization.Pro manage your contextual advertising campaign to deliver powerful ROI.


PPC Analytics

Tracking a PPC campaign over various networks with different reporting methods can be confusing. At SEOptimization.Pro, we don’t just churn out page after page of bewildering numbers, we provide our clients with simple reports that are easy to understand at a glance. And the buck doesn’t stop there… We closely analyze demographic information and adapt your campaign in real time to capitalize on success and reallocate resources based on performance.


Inventory Auctions

Did you know there is an entire online marketplace dedicated to auctioning off surplus ad space? Often, publishers that display contextual advertising on their web sites, be it though banner ads or search marketing, have a large block of advertising impressions that do not sell out on a regular basis. Most turn to the open market to fill ad space at drastically discounted rates.

While purchasing advertising on a site like might be out of the range of your budget, knowing when CNN places excess inventory on the auction block can get your message out to CNN’s audience at cut-rate prices.

SEOptimization.Pro’s Search Marketing professionals have mastered the art of buying and selling surplus ads online. Allow our professional experience to benefit your company by inquiring about inventory auctions for both publishers and advertisers.


Mobile Marketing

Placing ads on mobile applications is a fantastic new way to reach out to a captive audience. With the surge of the mobile application market, savvy programmers have included systems for advertising within apps. There is not a tremendous amount of data regarding the success of campaigns at this time, but SEOptimization.Pro does offer placement services for mobile application marketing. As this growth area develops, you can count on SEOptimization.Pro to be on the forefront of technological advances, and to be your partner in mobile application marketing.

Custom Quotes

Call SEOptimization.Pro today to discuss the needs of your business. We tailor optimization projects to your specific situation and budget. Let our specialists put the web to work for you.

Website Design

Is your business currently online? If not, you are missing out on a robust marketplace with tremendous revenue opportunities. Contact us today to discuss getting started on the road to web success.

SEO/PPC Combo Packages

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Get the most out of your campaign by combining SEO & Search Marketing. Save up to 15% off individual campaings when you group SEO & PPC.

Google AdWords

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Get started today for as little as $11* per day (*plus admin fee). Contact us to see if you qualify for up to $50 off your first AdWords Campaign!

Coupon Code

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Mention Coupon Code CityZen to get a 20% discount on your first month of services from SEOptimization.Pro.